Maritza
Lerman Yoes
A powerhouse creative strategist who bridges art, technology, and storytelling. Culture architect for iconic brands like Tesla, Apple, and Playboy.
Who She Is
Maritza Lerman Yoes is a powerhouse creative strategist and cultural innovator who bridges art, technology, and storytelling. With a track record of shaping digital narratives for iconic brands like Tesla, Apple, and Playboy, she's not just a marketer—she's a culture architect.
Founder & Creative Director
Future Trashcan LLC, her self-described "anti-agency" for bold, culture-first brand work
Cultural Pioneer
First-ever Social Media Manager at LACMA, where she launched the museum's viral art-meets-meme content strategy
Brand Strategist
Former Senior Director of Content Marketing at Playboy, leading content strategy with a modern, inclusive lens
What She Brings
Culture-first strategy
She doesn't just follow trends—she creates them
Cross-disciplinary fluency
From museums to tech giants, she adapts and innovates
Storytelling mastery
Transforms brands into cultural narratives
Collaborative spirit
Eager to partner with creatives across disciplines
Ideal Clients
Career Highlights
A journey through transformative roles that shaped the intersection of art, technology, and culture
Creative Strategist
Crafted digital storytelling that humanized tech.
Senior Director of Content Marketing
Led content strategy with a modern, inclusive lens, growing Instagram by 1M+ followers.
Social Media Lead
Made art go viral with Gen Z through Snapchat and memes, pioneering museum social media.
Cultural Collaborator
Brought artist-designed geofilters to Art Basel, merging art with technology.
Speaker & Thought Leader
Shared insights on creativity and digital culture at major industry conferences.
Impact by the Numbers
Why Choose Maritza
In a world saturated with noise, Maritza crafts resonant cultural moments. She doesn't just market products; she builds movements.
Cultural Architecture
Maritza's approach goes beyond traditional marketing. She architects cultural moments that resonate deeply with audiences, creating authentic connections between brands and communities. Her work transforms brands from mere products into cultural touchstones that people genuinely care about.
Authentic Storytelling
Every brand has a story. Maritza uncovers the authentic narrative that resonates with your audience and creates genuine emotional connections.
Cultural Fluency
Understanding the nuances of different communities and cultures allows for campaigns that feel native and respectful, never forced or inauthentic.
Innovation First
Maritza doesn't follow trends—she creates them. Her forward-thinking approach ensures your brand stays ahead of the cultural curve.
The Future Trashcan Approach
Cultural Immersion
Deep dive into your brand's cultural context and audience communities to understand authentic connection points.
Strategic Narrative
Craft compelling stories that position your brand as a cultural leader, not just a product or service.
Experiential Execution
Create memorable experiences that bring your brand story to life through events, digital campaigns, and cultural partnerships.
Cultural Impact
Measure success not just in metrics, but in cultural resonance and long-term brand affinity.
If you're ready to elevate your brand into a cultural touchstone, Maritza Lerman Yoes is the strategist to lead the way.
Recognition & Speaking
Sharing insights on creativity and digital culture at major industry conferences and events
Speaking Engagements
SXSW
SXSWThe Future of Cultural Marketing
Keynote on how brands can authentically engage with cultural movements
ANA Masters of Marketing
ANA Masters of MarketingMuseum Marketing in the Digital Age
Panel discussion on innovative approaches to cultural institution marketing
Techweek
TechweekArt Meets Technology
Exploring the intersection of creative strategy and emerging technologies
Creative Mornings LA
Creative Mornings LABuilding Cultural Bridges
How creative professionals can foster meaningful cultural connections
Industry Recognition
Snapchat Partnership Pioneer
First to bring artist-designed geofilters to Art Basel through Artsy collaboration
Museum Social Media Innovator
Pioneered viral art content strategy at LACMA, setting industry standards
Digital Transformation Leader
Led Playboy's successful pivot to digital-first content strategy
Cultural Strategy Expert
Recognized thought leader in culture-first brand marketing
Featured In
“Maritza represents the new generation of cultural strategists who understand that authentic engagement requires deep cultural fluency and genuine respect for communities.”
Ready to Transform Your Brand?
Join Tesla, Apple, LACMA, and Playboy in transforming your brand into a cultural phenomenon. Let's discuss how we can elevate your social media presence and create authentic connections with your audience.